OBJECTIVES
Our objectives are to: promote internal esprit-de-corps and provide a viable revenue source for our customers.

Each design features elements of unit history, crests, vehicles and a clear indication of what makes that organization unique. As opposed to using the usual military acronyms and abbreviations, it was done in such a way that a civilian could easily interpret the design.

Each year another 100 or so designs were added to the line. Every design was carefully researched to ensure that all sensitivities were taken into account. Careful attention was paid to artistic integrity and heraldic conventions.

EARLY HISTORY
In 1990, Bob Parr commissioned the AFPP to do a design for his Army National Guard unit located in southern Washington....the 303d Armor. Having witnessed the the success of the program in Canada, Parr established a working relationship with the company and officially introduced the initiative to the US market at the Washington Army National Guard Conference in Yakima, Washington in 1991.

By 1994 the program had grown to the point AFPP-USA was started as an independent entity and Nathan Weiss of San Diego joined the company to serve the units in California.

Since then we have fielded designs in the states of Oregon, Kentucky, North Carolina, Georgia, California, Colorado, South Dakota, Texas, Idaho, Minnesota and North Dakota.

While on a visit to Naval Station San Diego in 1995, we spotted a large sign on the side of a building in the shipyard on Coronado Island. MEODU7 of the USNR had used our t-shirt design for several applications including vehicle doors, entry mats and the sign on the side of their building. This is certainly a compliment to the effectiveness of the Armed Forces Pride Programme.

In 1998, the Armed Forces Pride Program "went virtual"!

With a good working knowledge of the website technology and computer generated artwork, a new chapter in the Armed Forces Pride Programme is about to begin!