GENERAL:
Since its inception in 1988 this initiative has generated 1,154 different designs resulting in $2.9 million worth of imprinted sportswear business.

Canadian NATO and UN missions to Cambodia, Somalia, Rwanda and the former Yugoslavia have all commemorated their tours with AFPP shirts.

We are proud of our contribution to the spirit of the military.

EARLY HISTORY
The original idea was to create a line of imprinted sportswear designed to make a service person feel good about who they were...and what they did for a living. In 1988, Rod McLeod (Stampede Graphic Services Ltd.), under contract to Kustom Screenworks in Calgary formed a division called the Armed Forces Pride Programme. To test the water, four designs were created...RCHA, Seaforth Highlanders, the Black Watch (RHC) and the Lord Strathcona's Horse (Royal Canadians).

Each design featured elements of regimental history, badges, tartans and a clear indication of what made that organization unique. As opposed to using the usual military acronyms and abbreviations, it was done in such a way that a civilian could easily interpret the design.

The program was an immediate and qualified success.

Each year another 100 or so designs were added to the line. Every design was carefully researched to ensure that all sensitivities were taken into account. Careful attention was paid to artistic integrity and heraldic conventions.

 INTO THE USA
In 1992, Bob Parr opened an AFPP office in Washington, effectively expanding the program into the United States. An avid history buff and serving National Guardsman, Bob Parr has worked diligently to introduce the program to the USA. Nathan Weiss of San Diego works with Bob to represent the AFPP in California. Every year, they attend selected National Guard shows to spread the word.

RECENT HISTORY
In 1997, both Rod McLeod the Armed Forces Pride Program "went virtual"!

Recognizing the future of e-commerce and computer generated design, McLeod embarked on a new chapter...building websites and creating t-shirt designs. Entering the new millennium, we are now embracing electronic technology.

An example of this was the program we put together for Lomcevak Merchandising to commemorate the 75th Anniversary of excellence in Canadian Military Aviation.

In 2003, the Armed Forces Pride Programme branched into the awards and presentations field with a new initiative called Op Plax. We encourage you to visit the Op Plax section of this website and learn more about this exciting product.